ABOUT US
OUR BRAND MISSION
BEGINNINGS AT HALE'IWA FARMERS MARKET
Route 99 traces its roots to the iconic North Shore of O'ahu, where it made its debut at the Hale'iwa Farmers Market. Starting with just two designs, the brand has since flourished, driven by the feedback and support of its loyal customers and vendors.
SHARING ALOHA WORLDWIDE
At the heart of Route 99 lies a profound commitment to spreading aloha worldwide. Inspired by the personal histories of its founders, the brand's mission transcends commerce, advocating for social responsibility and community empowerment. This ethos is exemplified through initiatives like the #99ActsofAloha Campaign, which celebrates acts of kindness and compassion.
WHY THE HECK
The decision to name the brand Route 99, rather than its Hawaiian counterpart, Kamehameha Highway, stems from a profound respect for native Hawaiians. While acknowledging their status as newcomers to the island, the founders chose to honor the highway that led them to the North Shore of O'ahu. This decision embodies Route 99's philosophy of gratitude and humility, recognizing the community's role in their journey.
THE TRUE SPIRIT OF ALOHA
OUR DAILY MOVEMENTS
CULTURAL RESPECT AND COMMUNITY ENGAGEMENT
Rooted in a deep reverence for Hawaiian culture, Route 99 actively engages with the local community and strives to give back in meaningful ways. Through partnerships with organizations like AccesSurf and Friends of Sunset Beach, the brand supports initiatives that promote inclusivity, environmental conservation, and educational opportunities.
LOCAL DESIGNS AND EMBROIDERY
Route 99 takes pride in its Hawaii-inspired designs, meticulously embroidered on the North Shore of O'ahu. From vibrant floral snapbacks to intricately hand-painted hats, each product reflects the rich tapestry of Hawaiian culture and the natural beauty of its surroundings.
A COMMITMENT TO GIVING BACK
More than just a business, Route 99 is a force for positive change in Hawaii. Through its ongoing philanthropic efforts and community partnerships, the brand endeavors to leave a lasting impact, enriching the lives of those it touches. By giving back more than it receives, Route 99 embodies the true spirit of aloha, fostering a culture of kindness, generosity, and goodwill.