Brand Advocates

What is a Route 99 Brand Advocate?

A Route 99 Brand Advocate is someone who genuinely believes in our mission of Sharing Aloha Worldwide.

Our advocates come from all walks of life—artists, teachers, athletes, musicians, health enthusiasts, entrepreneurs, military members, photographers, and community leaders—but they all share something in common.

They lead with kindness.
They support their communities.
They embrace the spirit of aloha.

Whether they're wearing Route 99 on the North Shore of Oʻahu, across the mainland, or halfway around the world, they're helping share aloha through everyday acts of kindness, one interaction at a time.

Leah Souza

@healthbyleah

Health & Wellness
Leah inspires others to live healthier, more balanced lives through movement, mindfulness, and a positive outlook. Her passion for wellness and community reflects the values we strive to share every day.

Hilton Alves

@artisthiltonalves

Artist | Muralist
Hilton's vibrant artwork captures the beauty, culture, and spirit of Hawaiʻi. Through creativity and community engagement, he continues to inspire others while helping share aloha through art.

Genevieve Wasson

@hat_808

Founder, Hawaiian Aloha Treasures 808
Genevieve celebrates Hawaiʻi through thoughtfully crafted products inspired by island traditions and everyday living. Her dedication to sharing authentic island culture makes her a valued member of the Route 99 community.

Dr. Dennis Sanchez

@BustahMove

Physician & Community Leader
Known for his generous spirit and passion for helping others, Dennis inspires people to live healthier, more active lives while building stronger communities. His dedication to service and positivity embodies the values at the heart of Route 99.

David Lin

@BustahMove

Musician
David brings people together through music, creativity, and a genuine love for Hawaiʻi. His positive energy and passion for community make him a natural ambassador for the spirit of aloha.

Marilyn Lamer

@marilynlamer

Community Advocate
Marilyn has a gift for bringing people together through encouragement, leadership, and genuine connection. Her commitment to empowering others and spreading positivity reflects the aloha spirit that defines the Route 99 community.

Deb Boling

@808notary

808 Notary
As the owner of 808 Notary, Deb has built her business on trust, professionalism, and service. Her commitment to helping others and supporting the local community embodies the aloha spirit that inspires Route 99.