Brand Advocates

What is a Route 99 Brand Advocate?

A Route 99 Brand Advocate is someone who genuinely believes in our mission of Sharing Aloha Worldwide.

Our advocates come from all walks of life—artists, teachers, athletes, musicians, health enthusiasts, entrepreneurs, military members, photographers, and community leaders—but they all share something in common.

They lead with kindness.
They support their communities.
They embrace the spirit of aloha.

Whether they're wearing Route 99 on the North Shore of Oʻahu, across the mainland, or halfway around the world, they're helping share aloha through everyday acts of kindness, one interaction at a time.

Hilton Alves

@artisthiltonalves

Artist | Muralist
Hilton's vibrant artwork captures the beauty, culture, and spirit of Hawaiʻi. Through creativity and community engagement, he continues to inspire others while helping share aloha through art.

Leah Souza

@healthbyleah

Health & Wellness
Leah inspires others to live healthier, more balanced lives through movement, mindfulness, and a positive outlook. Her passion for wellness and community reflects the values we strive to share every day.

Robert Snelling

@roberthawaii

Rad Surfer | Handyman
Whether he’s chasing waves, sharing good vibes, or representing Hawaiʻi wherever he goes, Rob embodies what Route 99 is all about: enjoying the journey, staying connected to where you come from, and Sharing Aloha Worldwide.

Dr. Dennis Sanchez

@doctorsuperflysnuka

Physician & Community Leader
Known for his generous spirit and passion for helping others, Dennis inspires people to live healthier, more active lives while building stronger communities. His dedication to service and positivity embodies the values at the heart of Route 99.

Coach Pati Hoyt

@coach.pati.hoyt

Heart Soul Ascension Healer
For Pati, life is about connection, positive energy, and helping others find more joy in the journey. Her uplifting spirit, sense of adventure, and genuine desire to make a positive impact make her a natural part of the Route 99 Hawaii ʻohana.

Nai Okudara

@naigrie

Lifestyle Influencer | Mom of 2
Whether she’s spending time with family, exploring the island, or simply enjoying everyday life in Hawaiʻi, Nai represents what Route 99 is all about—celebrating where you are, the people you share it with, and Sharing Aloha Worldwide.

Genevieve Wasson

@hat_808

Founder, Hawaiian Aloha Treasures 808
Genevieve celebrates Hawaiʻi through thoughtfully crafted products inspired by island traditions and everyday living. Her dedication to sharing authentic island culture makes her a valued member of the Route 99 community.

Ku'uleilehua Makekau

@poly_diva

Mama of 8 | Polynesian Wife
Proud of her Polynesian heritage, Kuʻuleilehua shares a vibrant mix of motherhood, island lifestyle, culture, and the experiences that connect people across Hawaiʻi and the Pacific. Her confidence, energy, and strong sense of family and cultural pride make her a natural part of the Route 99 Hawaii ʻohana.

Steven Tausinga

@steventausinga

Musician | Nomad
Rooted in Oʻahu’s North Shore, Steven has a genuine passion for sharing the people, stories, music, and traditions that make Hawaiʻi special. Whether he’s playing music, spending time with family and friends, or highlighting the culture around him, Steven brings an unmistakable sense of place and community to everything he does.

David Lin

@david_lin_music

Musician
David brings people together through music, creativity, and a genuine love for Hawaiʻi. His positive energy and passion for community make him a natural ambassador for the spirit of aloha.

Marilyn Lamer

@marilynlamer

Community Advocate
Marilyn believes that kindness is one of the greatest gifts we can give ourselves and others. As an author, international speaker, wellness advocate, and community leader, she is passionate about helping people live with greater purpose, compassion, and connection.

Deb Boling

@808notary

Notary with Aloha
As the owner of 808 Notary, Deb has built her business on trust, professionalism, and service. Her commitment to helping others and supporting the local community embodies the aloha spirit that inspires Route 99.

Glennel Jordan

@ocean_baby

Financial Planner + Foiler for Life
A longtime North Shore resident and true Hawaiʻi waterwoman, Glennel has spent years surfing, foiling, winging, kitesurfing and exploring just about every way possible to enjoy the water.

Liam Kunio Iosefa Wilson

@li_dawg_

Competitive surfer | Samoan x Hawaiian x Japanese
Born and raised in Lāʻie on Oʻahu’s North Shore, Liam is a competitive surfer whose connection to Hawaiʻi runs deep. Proud of his Samoan, Hawaiian, and Japanese heritage, he represents a generation shaped by the ocean, community, and the diverse cultures that make Hawaiʻi special.