Crafted to stand apart. Our Premium Patch Collection features handwoven lauhala and precision-etched genuine leather, creating hats that celebrate Hawaiʻi through one-of-a-kind craftsmanship and timeless design.

Each patch is thoughtfully designed in-house and paired with premium headwear built for everyday adventures.

Because premium isn't just how it looks—it's how it's made.

Designed in Hawaiʻi. Worn around the world. Sharing aloha one hat at a time.

Route 99 Hawaii. Sharing Aloha Worldwide.